Opportunity Knocks

We’re looking for backup software for Windows that will archive about 5 GB of data on a regular schedule. We want to have it download the files from our dedicated web server to our office server (so they’ll be off site). It would only need to download the files that have changed so it doesn’t…

Fact or Fiction?

In 1899, then Patent Commissioner, Charles H. Duell reportedly announced that “everything that can be invented has been invented.” I wonder how many great ideas he stifiled in his lifetime. There’s some inspiration for the next time you think you have an idea and everyone says it won’t work.

One of the things that we come across when we build web sites for customers is their desire to appear in search results — at the top. The root goal is to increase the number of prospects and being at the top does make a difference. Frequently we’ll let a client know that there are…

The story is the new about page. Does your business have a story? If not, you need one. People connect emotionally with stories, and they help people connect emotionally with your product and your company. I highly recommend tuning your story. Everybody has one, but most people forget to tell their own. Stories can be…

Compared to Priceline.com, Expedia.com, and Orbitz.com, the thing I have noticed about Hotels.com is that they are working to differentiate themselves. See the tagline? That’s what they’re doing. They imply that through their web site you can compare hotels, amenities, and everything about a hotel. Everyone else is competing on price. It’s just neat that…