For some reason building web sites often means building businesses. The web plays a huge role in most businesses and more often than not is the key to the puzzle of profit. We tend to get involved in projects early and as such our customers run their business plan past us — to get our feedback.
Sometimes we like the idea and sometimes we think it needs work. Every once in a while there is an idea that just blows the candles out (a new euphemism for ‘it’s a business idea that’s going to bomb’).
The team at Tornado had a long discussion about this topic and I’d like to pose it for discussion. If a prospect or existing customer walks in the door and has a project they’d like your help with and you don’t believe in the future success of their idea, do you have a moral obligation to tell them you don’t think it will succeed? Should you take the project?
The reverse side of this equation is that the customer strongly believes in their idea and might just be a little less web savvy. Maybe you can say they don’t get Web 2.0 (oh my). If we take on this project we can help guide the customer in the right direction — possibly saving this project from ultimate failure at the hands of a less experienced team.
Or maybe we’re just very bad at predicting the future and they have the next Google.
Have you ever taken a project on that you didn’t think had a chance? What happened?