People

Let’s take a look at a typical interview question I’ve heard more than once in my day. For some weird reason the irony in this question popped into my head the other day. Question: Do you like to work by yourself or in a team? That question is asked far too often by the people…

Why is it fair for a client to ignore their project for 2 months (which was no less a rush than every other project) and expect me to jump right onto it when they suddenly have time?

A large number of our clients ask us to help them with email newsletters and as such we stick our noses in a great number of email blasts. We see a lot of web statistics showing read and open rates, clicks, and that sort of thing. Clients always ask “is 60% open rate good?” and…

One thing I’ve found true in business is that there are a lot of naysayers. People who don’t think it can be done, people who are afraid of taking risks, and people who talk a lot but don’t make stuff. I’m not sure if any of you follow Seth Godin’s weblog, but he had a…

Apple/Pixar CEO Steve Jobs comments on what makes Pixar different: “Everyone in Hollywood says the key to good animated movies is story, story, story. But when it really gets down to it, when the story isn’t working, they will not stop production and spend more money and get the story right. That’s what I see…