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Business

Marketing vs. Advertising: What’s the Difference?

“The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy.” Quoted from an About.com article.

By Chris Tingom

Principal of Tornado Design, a Phoenix, AZ based web consultancy

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