“The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy.” Quoted from an About.com article.
I’ve been pondering a new term I heard the other day. The term is “code debt.” I heard it while listening to Jason Fried in this podcast and I can’t stop thinking about it. Code debt to me is very real. It’s the debt you have to keep paying back when you have software that…
Do you get sign off from clients before you go to the next step in a project? For example, you’ve just spent weeks polishing a design and getting it changed and approved by the client. Do you get a verbal “I like it” or actually hand them a pen and get them to sign it?…
Sometime after lunch yesterday we got a knock on the door here at the office. I have never understood why people knock on office doors. Usually offices are considered “just walk in territory,” at least in my book. Once you walk in there’s always a friendly person sitting there who’s sole job is to say…
Let’s take a look at a typical interview question I’ve heard more than once in my day. For some weird reason the irony in this question popped into my head the other day. Question: Do you like to work by yourself or in a team? That question is asked far too often by the people…
Here’s an idea. Go out to dinner with a good friend and come up with ideas for web sites and web applications. I did just that last night, and we have some really great ideas that we didn’t have the day before. We don’t know if any of them will turn into anything, but you…
I was in a meeting last year with the CEO of an international corporation and a few of his people. This company had just spent $200,000 on a massive web site only to have the development shop hijak the site and leave them with nothing. When we met the web site was under threat of…