Compared to Priceline.com, Expedia.com, and Orbitz.com, the thing I have noticed about Hotels.com is that they are working to differentiate themselves.
See the tagline? That’s what they’re doing. They imply that through their web site you can compare hotels, amenities, and everything about a hotel.
Everyone else is competing on price.
It’s just neat that they’re trying to be different.
Plus I like how they advertise on airplane boarding passes. I’ve seen more than a few people walking around with tickets in their front shirt pocket that exclaim the Hotels.com brand. Good job.
4 responses to “They are different: Hotels.com”
This sounds almost like an ad.. 🙂
I havent used them but did use priceline for a hotel in sottsdale (the plaza) and eventually got a refund as the room was very old and musty. Il have to check them out next time.
I’ve never used Hotels.com myself, I just hear the difference in what they’re saying.
I gotcha. Kinda pocking a bit of fun :). I agree its good to try and differenciate yourself and compete with a different approach. Price can only get you so far, usabilty ease and ‘cough’ marketing, are what will seperate the cream from the crop. What the heck does cream of the crop mean anyways? Oh well.
Good question! I have no idea. I guess the cream rises to the top, so it probably got used by farmers. I don’t know though.