Compared to Priceline.com, Expedia.com, and Orbitz.com, the thing I have noticed about Hotels.com is that they are working to differentiate themselves.
See the tagline? That’s what they’re doing. They imply that through their web site you can compare hotels, amenities, and everything about a hotel.
Everyone else is competing on price.
It’s just neat that they’re trying to be different.
Plus I like how they advertise on airplane boarding passes. I’ve seen more than a few people walking around with tickets in their front shirt pocket that exclaim the Hotels.com brand. Good job.