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General

Microsoft Azure Logo

An interesting case of poor brand management. The team at Microsoft have left a very poor trail of guidance about the proper logo to use for Microsoft Azure.

For example, most folks use this blue triangle logo.

However, that’s not the proper logo, and really never was. For example, they did release that triangle shape, but not the type treatment. That was made by some designer, just like you, that needed a way to show compatibility with Azure.

Is this the correct Microsoft Azure logo?

Or is this it?

Microsoft is very inconsistent here. Plus, even on Wikipedia they have the blue triangle logo above (as of June, 2020).

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General

Best Icon Libraries

I recently did a bunch of research into the best icon libraries. There are quite a few options available, so instead of telling you my favorite I will just link to the various libraries and let you decide!

Top picks:

The Noun Project:
https://thenounproject.com

Pixel Love
https://www.pixellove.com/browse/line/simple/

Nova:
https://www.webalys.com/nova/ultimate-pack.html

Orion:
https://orioniconlibrary.com/all-icons

Material:
https://material.io/resources/icons/

Streamline:
https://app.streamlineicons.com

Fontawesome:
https://fontawesome.com/icons

Glyphicons:
https://www.glyphicons.com/sets/basic/

Flaticon:
https://www.flaticon.com/

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General

Redirects on Go Daddy using .htaccess

I had a lot of trouble getting .htaccess redirects working correctly on Go Daddy. One of our customers is using Go Daddy’s WordPress hosting and we set up a new domain for them.

Options +FollowSymLinks -MultiViews
# Turn mod_rewrite on
RewriteEngine On
RewriteBase /
RewriteRule ^(.*)$ https://newdomain.com/$1 [R=301,L]

The above in a .htaccess file worked great in our testing.

One important note: We found that the CDN Go Daddy has running cached these redirection rules and it took a day to clear. While this was happening, we thought the redirect wasn’t working. Well, it worked on every single sub page, but it didn’t work on the home page. If we loaded the url in an Incognito Window it wouldn’t redirect. But if we pressed Enter it would redirect. It was showing a 200 status on first load, and then would follow the .htaccess rules. But, this all cleared up after 24 hrs. 

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General

How To Create a Breathtaking Website and Promote it Offline

Do you want to create an awesome website to captivate your visitors? If you answered yes, you need to use the right tools to meet your most challenging goals and shape your brilliant idea into a rewarding project. Your website is the first online impression to show people your brand identity. While it is key to consider important aspects such design, layout and typography; you may also bear in mind that once your website is up and running you need to promote it online and offline.

Online advertising is a must; there is no doubt about it. However, you can step aside and promote your website with printed materials. Offline marketing? Exactly. A nice-looking website will gain online reputation slowly but steadily, in the mean time, you can showcase your websites identity on bookmarks, brochures, flyers and even mugs.

For example, I designed my business cards with the specific aim of getting people to visit my redesigned website. My business cards have an attention-grabbing effect as they are 3D lenticular. If you want to know about this stylish printing option, visit my online printing provider. They offer a large collection of high-quality printing products.

As stated by Econsultancy, nearly 40% of online searchers make a purchase after being influenced by an offline channel. Did you expect such a significant influence? Probably not. It is really worth to advertise your website with traditional printed marketing materials.

When you are starting a web page from scratch or planning to redesign an old-fashion website, there are key aspects you need to consider:

Astonishing Web Design

At first glance, a clean and clear design is what makes someone stay or leave your site. The way you present your products or services is as important as the products you are offering. You do not need to follow a pattern; all you need to do is to experiment and identify the right layout and color combination that best works for your business. Keep an eye on design, 94% of people cite design as the reason they do not trust certain websites- according to an infographic by InstantShift.

SEO Friendly Navigation

Once you have chosen your website layout, I have one word you cannot forget: SEO. These days it is not enough to design an appealing and fully-functional website, Search Engine Optimization is a must as it improves or worsens the visibility of your website. User engagement, brand exposure and social media are key points to consider when designing an SEO-friendly webpage. Create a structure that search engines can follow.

Creative Typography

An exciting sales pitch with a unique font can be tremendously catchy. Font types have a huge impact on several features of your website such as readability, user experience, mood and more. If your goal is to develop a pleasant and consistent design, you need to focus your attention on choosing the right fonts, those that suit your brand identity and purpose. The ideal typography depends on the image you want to portray and the products you offer.

Responsive Web Design

Smartphones and tablets proliferation is the reason why Responsive Web Design (RWD) plays a crucial role when it comes to creating a website. In a world with multiple devices, platforms and browsers you need to ensure your visitors have a noteworthy website navigation and optimal user experience from the device of their preference.

There is a range of additional aspects including- but are not limited to- cinemagraphs, animation and content; which may also be considered when you are ready to design a the website of your dreams. Apart from all the online aspects to implement in your website strategy, do not underestimate the value of promoting your website with custom printed materials such as newsletters or business cards.

Was this article useful? What else should you keep in mind when designing your website? We appreciate you tell us your experiences in your comments below.