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Microsoft Azure Logo

An interesting case of poor brand management. The team at Microsoft have left a very poor trail of guidance about the proper logo to use for Microsoft Azure.

For example, most folks use this blue triangle logo.

However, that’s not the proper logo, and really never was. For example, they did release that triangle shape, but not the type treatment. That was made by some designer, just like you, that needed a way to show compatibility with Azure.

Is this the correct Microsoft Azure logo?

Or is this it?

Microsoft is very inconsistent here. Plus, even on Wikipedia they have the blue triangle logo above (as of June, 2020).

By Chris Tingom

Principal of Tornado Design, a Phoenix, AZ based web consultancy

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