I’ve watched over the last couple of years as several bloggers have built up websites and then sold them for a small to even large return on the investment of (mostly) time.
Yaro Starak recently purchased SmallBusinessBranding.com for a price I’d guess is below $5,000 although I could be wrong (he doesn’t say). He writes his thoughts on the purchase on this web site. I actually learned about this reading ProBlogger which is another site I follow.
Have you ever thought of doing something like this? I’ve got a few ideas for some of my sites and have ideas to improve a site I own and move it towards a point where it might be attractive as a purchase. It’s just an odd reason to build a site. I mean, don’t people usually put their own personality into a site? If I were to prepare BrainFuel for sale, for example, I would almost have to take the fun and witty posts out and leave only the web business and site review posts. Who wants to buy a personal site?
Incidentially, I know at least two people who think this is what I should do here on BrainFuel (take out that personal touch). That’s besides the point though, and won’t be happening.
One thing I’ve noticed that is especially true on the web is that a specialized and highly focused web site can be amazingly successful. Sites about narrow topics dominate in both number of steady readers and in their overall rank and money earning potential.
So, my question for you is this: If you could spend 100 hours of your time in the next year and build a site like Small Business Branding and thought you could sell it for around $5,000+ would you? Then why don’t you. The key is to specialize and just choose a very specific topic. Be the expert and specialize.