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Baskin Robbins

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By Chris Tingom

Principal of Tornado Design, a Phoenix, AZ based web consultancy

32 replies on “Baskin Robbins”

I love the concept…but the execution is pretty weak. THe font looks like it was put together by simply pulling some anchor points and the “BR” in the middle does not help it either.

Love the concept though.

I AM A HUGE FAN OF THE NEW LOGO!!!! IN FACT, I’M CURRENTLY DEBATING A TATTOO! PEACE, LOVE, AND COOKIE DOUGH FOR LIFE!

BR or 1312 is just the beginning folks! Think of what the numbers 1312 could be? A year maybe. 1312 A.D. Well, the biggest thing to happen in that year October 13 – Pope Clement V forcibly disbands the Knights Templar. Some argue[1] that this date is the basis for the stigma surrounding the “Friday the 13th”.

Well, how about 1312 b.c., (Exodus) A 40-year Israelite migration begins after 3 centuries of Egyptian oppression. The prophet Moses and his brother Aaron lead tribesmen and their flocks of sheep out of Egypt toward the Dead Sea in Canaan on a roundabout journey that will take them through the Sinai Peninsula, Kadesh, Aelana, and Petra.

The wandering Jews are sustained by “manna,” which falls daily from the heavens. Two portions fall on Friday, so that the Israelites will have food for the Sabbath as well.

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