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Worst logo ever?

What’s the worst logo you’ve ever seen being used by a major company? I think this one must be it for me:

The company is actually named Asics however the first few times I saw the logo I kept trying to decide what the symbol was. Is it an ‘a’ or is that an ‘e’? I couldn’t tell. If the icon was placed above the name this whole problem could have been prevented.

By Chris Tingom

Principal of Tornado Design, a Phoenix, AZ based web consultancy

One reply on “Worst logo ever?”

The first times I thought the name is Oasics… it looked like some strange kind of “o” for me. They do advertising in TV here in Germany at the moment, so now I know that the name is Asics.

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