Can you define what makes someone a “great” designer?
It can’t possibly be design style. More and more I fail to see the creativity in Web 2.0. All of the designs look the same with their gradient backgrounds and big shiny buttons. Yet their are some popular designers who design with this one style.
I don’t think it’s information architecture and planning. None of the big time designers even talk about the planning. And companies like 37signals grow wiery touting the benefits of not spending much time with wireframes and site maps (note I didn’t say any time).
Is it designer branding? Then there are the designers who have fabulous blogs, a couple of high profile projects under their belt, and a loyal following. Experts at branding themselves, these designers frequent the conference circuit on the lookout for high profile projects. These people might be great designers, but foremost they are popular designers.
Can you figure it out? Who do you think are the greatest designers?