Webinar
If your product needs a 1-hour “webinar” to explain, it might be an indication that your product is too complex.
Similar Posts
boards screening room A
boards screening room A temporary replacement for AdCritic. Download and watch hundreds of TV commercials in QuickTime format.
NotClosed.com This is a
NotClosed.com This is a site for a design firm called “Open” and they’ve got a neat style about them that is pretty cool. Check out the PDF for some creative copywriting and also note the feel you get when you click around: it’s like exploring. Also, don’t miss the CommArts article.
Frontline | PBS |
Frontline | PBS | Muslims It’s such an elegant design. The bright contrasting colors (Red/Black) mixed with easy to read text. The sub pages cary over this theme consistently and provide easy navigation.
“Typewriter Key” Clips, Pushpins & Magnets
Staples has been running a campaign called “M by Staples” and I found one product particularly interesting: “Typewriter Key” Clips, Pushpins & Magnets As a fan of typography, I think these are great! I usually don’t get excited about office supplies, but it is more of a surprise to see this type of stuff coming…
AltPick.com An inventive design
AltPick.com An inventive design that is liquid yet keeps everything simple for browsing.
Opening Sentences – A Simple Copywriting Tip
It’s one of the best pieces of copywriting advice I’ve ever been given. “As often as possible, start your paragraphs with sentences that hook readers and drive them deeper into the copy.” Why? Because — after the headline — the first sentence in any paragraph is what gets read most often. After that point, customers…
One Comment
Leave a Reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.
“If you can’t explain the idea in one sentence over the telephone, it won’t work.” – Lou Danziger.
Lou Danziger’s Philosophy and Mantra of Great and Timeless Design Principles.
1. Design is a Problem Solving Activity.
2. The Solution to the Problem is in the Problem itself.
3. If you are having difficulty finding a solution it seems most productive to go back to clarifying and enlarging ones understanding of the problem. Restating it, paraphrasing, asking the questions in other ways gathering additional information all seems to help. The form is in the in-form-ation.
4. In the Best work form and content are inseparable. Always seek to find that perfect balance.
5. In the Best work, there always a benefit for the audience; the client; and yourself (in the order of importance).
6. Always strive to give value. Be fair, honest and responsible.
7. Have the nerve to fail. Fear of failure is the Greatest obstacle to Creativity and Growth. No one ever built or ruined a career on any piece of work. In the Great scheme of things, one’s failures, or successes for that matter, don’t count for a hell of a lot. A sustained body of failures or success is another matter.