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Fonts
In the past year or two I’ve met a couple of people who only know of two or three fonts. They’re usually the old school fonts and come in one of these flavors: Garamond Helvetica Times And, if they’re being brave they’ll live with Arial or Verdana.
It’s nice to see a creative copywriter
It’s not often that we see clever headlines any more. I found these two from Columbia delightful.
Arial or Helvetica
Pretty soon everyone will have seen this but it was new to me. Arial or Helvetica? I got 6/10 and I should have spent more time on it. I like how this page displays the results to you instantly.
Annual Report: For a Person
Here’s a sweet idea! Make an annual report for yourself! Too bad it would probably take 20 hours just to produce a report this spiffy. Nicholas Feltron was recently shown holding his annual report in the Wall Street Journal. View his annual report for 2007. I’d wager that Mr. Feltron is the sort of person…
MasterCard Worldwide
Before: After: They’re both ugly! Thanks Jessica for recommending this logo as a topic.
Text set in lower case is more legible than text set all in upper case (capitals), presumably because lower case letter structures and word shapes are more distinctive. — The Wikipedia article on Typography