Similar Posts
Coffee shop logos
If you’re interested in coffee shop logos like I am, or logos in general, don’t miss my interesting post about this topic over on my coffee blog.
Logo of the Month #11
I think it’s appropriate to vote for the Viddler logo as the Logo of the Month for August. Since it’s on Techcrunch and all. Great job with this logo, Andrew.
Logo of the Month #17
I ran across the Portland State University site and saw they had also just re-designed their logo. It’s brilliant in its design. Notice how the icon is also the initials of the university. Very nicely done.
abcdefghijklmnopqrstuvwxyz
I saw this video last week as part of the Phoenix Design Week conference and thought it was absolutely splendid.
Boxes Everywhere
Have you seen a box logo lately? Here are three that I saw just today.
Logo of the Month #13
I’m voting for the Clover logo for Logo of the Month for October, barely making it in time to even be called the logo of October. Nevertheless, it is. I really like how they have coffee bean plant leaves on the logo, and used the L to make the shape. Genius.
16 Comments
Leave a Reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.


Can anybody comment on the reasoning behind that third asymmetrical circle? I always saw the old logo as a representation of a partnership between company and consumer. Now it seems like one of the sides is trying to take over the other, and I doubt it’s the consumer side winning the fight. Not a very good image to be presenting when dealing with money.
Goodness. The old logo wasn’t pretty but was recognisable everywhere and worked just fine. The new one really is awful!
Though they are both ugly, the first one seems more appealing. The new one is overcomplicated, how would it reproduce on a variety of mediums, in particular the cards themselves. Definately prefer the old one.
Dear LORD is that a bad redesign… It looks like it got smeared.
Why mess with a perfectly recognizable logo?
Just leave well enough alone. Why re-design at all?
My first thought is that this is designed for security and difficulty of reproduction. It may be ugly in print, but I’ll bet it’ll make for a cool hologram.
hahahaahah… is this real?!
my gosh, talk about taking a perfectly good logo, and trashing it.
let me guess, it’s the same design company that did that latest baskin robbins logo… 😉
@Evan: wouldn’t that be a hoot!
They say the three circles of this corporate signature are for the “three-tiered business model as a franchisor, processor and advisor.” Eh? The middle “circle” looks like a magnifying glass off center. Is that the processor? Advisor? I dunno.
they could have gotten a better icon for 165.00 at designoutpost.com. Hell, thats what i did.
How many redesigns must they go through before they realize the best version is just the two circles naturally overlayed… no friggin’ magnifying glass, no 80’s jigsaw puzzle effect, just the circles and the type from the new logo together.
It looks like they put a condom on top of their logo!
Fortunately, the new logo is for Mastercard Worldwide, the parent company of Mastercard International. The old logo will still appear on credit cards and in their advertising.
Your new logo look awfull.Look I gave back my visa card recently because of thier new louzy logo, I m using yours now.If you change to this new logo I have to take Amex they never redisign thier logo.If you want to be sucessful in business,you had to have a good brand.
what a lousy logo you came up with.In the first place why
redesign a good logo…and make it look like a clown.Are you aware lot of people are dissatisfied with the new visa logo..they have messed up with a good design…why you follow thier footstep???We buy and pay for good designs.If you want to compete you must have a better design..your old mastercard design is a beauty..why mess up with it.My uncle stoped using visa card because of its new lousy design.he is using mastercard now.people falsh out more often good design cards.If you change to your new design card i m very doubtfull.
what a lousy logo you came up with.In the first place why
redesign a good logo…and make it look like a clown.Are you aware lot of people are dissatisfied with the new visa logo..they have messed up with a good design…why you follow thier footstep???We buy and pay for good designs.If you want to compete you must have a better design..your old mastercard design is a beauty..why mess up with it.My uncle stoped using visa card because of its new lousy design.he is using mastercard now.people falsh out more often good design cards.If you change to your new design card i m very doubtfull.