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SEO for the masses…”SSW Rules to Better Google Rankings”

…My boss (who is the greates boss in the world and is the smartest, most wonderful person on the planet: yes, he reads brainfuel 😉 handed me a printout of this article from SSW today. It’s probably the most comprehensive write up on Google’s ranking system/algorithim. Some great tips and things to do/not do. Not sure how old it is, but I know I’ve not seen it until now.

SSW Rules to Better Google Rankings

11 replies on “SEO for the masses…”SSW Rules to Better Google Rankings””

Hey Mark, I don’t think that’s very accurate. Nothing against whoever made it, but I added a master site with a PR 0, I linked it to 20 sites and linked all 20 back to it, and the end result was a Page Rank 7 for the main site and a Page Rank 0 for all of the 20 other sites.

In another example I linked a Page Rank 8 site to a Page Rank 0 and it made the site rocket to a Page Rank 7. But it caused another page in the “network” to jump to Page Rank 30!

So I think it could work in a small example but maybe use it alongside other research.

Chris,

There are a couple things to keep in mind with the PageRank Decoder tool.

In your first example, although, I am not exactly sure of what you did, I think it is likely correct. BUT, keep in mind that in the real world it is not likely that one page only links to one other page; giving a page 100% of its vote. A page almost never gets 100% of a vote.

In your second example, once you set a pages PR it jacks the algo… It’s accurate if all pages start with a PageRank of 0. If you looked up a page or set a page’s PR at something other than 0 it can mess up the formula. This is because that page now starts off with a PR other than 0 and that then gets compounded in the formula.

Google doesn’t do this; they start all pages at 0 (or rather 0.15) and then run their formula for each page factoring all incoming links. Google’s database exceeds a million pages and for each page they look at its incoming links, some pages may have well over 1000 incoming links. It takes Google somewhere around a month to update all pages.

here is a support page that may help: http://www.search-this.com/forums/showthread.php?t=3077

feel free to hit me with questions on that support page if need be.

mark

Ok, I think you’re right and I completely forgot to include outbound links. In my examples I was giving 100% of a link juice away to a single site.

See my example below.

Then what I did was create an outbound link for each of the sites (so I would only be giving away 50% of my juice) and that worked out much better. See below.

One other thing to note is that the above images aren’t showing (the whole thing). Maybe save them off.

And why don’t any of the pages besides the main one have any page rank?

By the way, I really like the interface to this system. It’s really cool. It would be a good tool for wireframing a site map concept.

>> “And why don’t any of the pages besides the main one have any page rank?”

they probably do, something small, hover over the toolbar and it will popup the calculated PR; it’s probably less than 1?

Yeah, that’s not a bad idea, there’s a lot more I could do – like use Google to figure backlinks and have it automagically import and create the links for you…But, I already don’t have a life 🙂

Yeah, that’s not a bad idea, there’s a lot more I could do with it – like use Google to figure backlinks and have it automagically import and create the links for you…But, I already don’t have a life 🙂

What’s a life? I hear ya. Anyways, good work on this. I’ll probably end up using it just to prototype some stuff out. Sorry your comment was stuck in my spam filter for a few hours.

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