One time when I was a kid I went on a field trip to a Lays plant where they cut up potatos and made potato chips. Gosh, did I just simplify their business in one sentence? I think I did. So I think this all qualifies me to critique their web site. Don’t you?

Everything is about the photos, the imagery and just totally a consumer orientated web site. They do the rest of their business stuff up at Frito-Lay. Overall it’s very good. Not enough content for my liking but that’s probably not what they were after here.

Ugh, one thing: those photos are totally Photoshopped.

By Chris Tingom

Principal of Tornado Design, a Phoenix, AZ based web consultancy

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