Me: “How many people are on your email list?”
Client: “There are about 250,000 on this list we’re going to use, and they all opted in to receive information about XYZ topic!!”
Me: “Oh, wow, that’s, um, thats a pretty big list.”
What is it about some people that justify the use of spam?
Buying a small list with just 250,000 people is still spam. A list doesn’t have to have ten million names to be considered spamming. Just because someone told you they opted in to receive emails about your industry doesn’t mean it’s true.