Napster apparently ran a SuperBowl tv commercial and showed this chart. Does anybody care anymore? I find it amusing that Napster used to have a really good brand feeling. At least, in 1999 through 2000 when they were top of the online music world. Nobody had mp3 players back then. It was all on the computer or on CD. Has Napster been away from the market too long? Is Napster still cool? Why is iTunes cooler? Is it because of the iPod, or not?
It’s also interesting to note that Apple introduced the iTunes music player first, and then the Music Store and then the iPod. All of these other services are barely touting their computer playlist organizer software and instead trying to sell the music. In fact, Napster works with about ten dozen different players.