I asked the designers of a popular new product how they came up with their product name, and they said the reason they picked it was because it was 5 letters, sounded cool, and their girlfriends could remember it the next day.
But seriously, I have been pondering product names a lot lately. In doing so I’ve determined that their are a variety of ways to come up with names. I can’t decide if made up names have a better chance than word combos, or if it is smart to be descriptive with the name to communicate what the product does.
Generic Names — Books.com, Business.com, Search.com, and even traditional products like Word.
Blending Words — Adregate, Chatsum
Two Words — Hey Amigo, Basecamp, Blinksale, Wallnote, Eyespot, YouTube, Feed Burner, Fruitcast, Bloglines, Campfire, Backpack
Invented — Wufoo, Qunu, Zeedex, Itzle, Zimbio, Fluxiom, Jacuba
Single Word — Pickle.com, Flock
Unique Spelling — MajikWidget, del.icio.us, ma.gnolia
Add a Neat Ending — Shopify, Squidoo, Writely, Sproutit, Flickr, Technorati, Isolatr, Zoomr
Include a Number — 9rules, 37signals, Forty Media, 30 Second Rule, 30 Boxes
Descriptive Names — BackupMyBlog, BlogBurst, Meet With Approval, Measure Map, Writeboard, CalendarHub
Above all else, find something that’s available in a good domain name.
What do you think makes a successful product name?