Is there any stopping Google? Will the days of Google dominating the search market ever end? What does the future hold? I fear that Google might be getting to an overvalued place. I mean, think about it. The only way they make money in a big way is through clicks on ads. And a huge percentage of those clicks come through ads sitting on web sites just like this one.

For all of the ad campaigns we manage for our clients we don’t place ads on content networks (and believe me, content network is ‘codeword’ for blogs). I made this decision because I knew the ads would be appearing out of context (despite the best claims from the ad networks).

What happens when the general advertisers wake up to this fact and decide to change?

So do you think Google will eventually crash? Maybe slow down? They do have a tremendous product but they’re not the only players and I wonder when their heads will get too big and people will start to notice the cool things happening at Yahoo!

What do you think?

And Google is now considered to be worth more than Coca-Cola according to this article from Bloomberg.

Oct. 21 (Bloomberg) — Google Inc. approached $100 billion in market value and analysts rushed to raise heir price estimates after the company’s results soared past the most optimistic of expectations.

Analysts at three firms including Lehman Brothers Holdings Inc. said the stock may climb to $450 from today’s record close of $339.90. At that price, Google would have a value more than double that of Yahoo! Inc. and vault into the top 20 largest U.S. companies, worth more than Coca-Cola Co. and Wells Fargo & Co.

Then theres this series of blog posts outlining how far ahead Google really is.