What do you think of the new Dole web site? It’s a little over the top if you want my opinion. No, I take that back. It’s WAY over the top. I call it ugly and unusable.

Simply put: There’s too much going on: animations on the homepage, bright colors everywhere, and all of this ensures that nothing stands out.

By Chris Tingom

Principal of Tornado Design, a Phoenix, AZ based web consultancy

4 replies on “Dole”

Well, nothing stands out, but the fruit.

After looking at that, I’ve got a real hankerin’ for a nice handful of juicy strawberrys — Dole strawberrys.

Nice, very colorful, but the animation in the header is horrible. Could’ve done well without that animation and with a well-designed header graphic.

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