I recently spoke with a home builder that couldn’t understand why a web site couldn’t be quoted over the phone. Since I’ve always used the metaphore that “building a web site is like building a house” I assumed that the person on the other end would understand.
You know, it goes like this: “It’s really difficult to quote a web site over the phone because they’re all so different. Building a web site is like building a house. You have to know how many bedrooms there are and what kind of light fixtures, etc., etc., etc.”
Even after using that metaphore the person couldn’t understand and wanted me to quote something right then and there. Amazing.