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Apple Store Window Display

The Apple Store at the Biltmore does have the window effect of bursting glass. No doubt the idea was that the sound is so good — so loud — that it breaks the glass.

Here are my pictures. After seeing it in person, I’m convinced it doesn’t look very real. Only from a great distance would I wonder if the window really were broken. It’s a great gimmick and it got me out of my chair into the brisk 45 degree rain.

By Chris Tingom

Principal of Tornado Design, a Phoenix, AZ based web consultancy

7 replies on “Apple Store Window Display”

I think there’s a scene in the Fight Club movie where they break a window, and if you look closely, it’s an Apple Store. I may be remembering completely wrong, though.

Thought they could have a old PC lying on the ground outside with cables attached to the hole in the window.

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