Blast from the Past: The Apple Store Online

Posted by Chris Tingom on September 27, 2007 at 5:36 pm.

Here’s a screenshot I took in 2001 of The Apple Store.

And here’s what it looks like today.

A lot has changed, and then, not much has changed.

8 Comments ( RSS comment feed  |  TrackBack URI ) »

  • Comment posted by Armie D on September 27, 2007 at 8:04 pm
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  • THey use Ajax on their current site now, don’t they? Always admired them for their simplistic and elegant approach to ALMOST everything they do.

  • Comment posted by Austin on September 27, 2007 at 8:53 pm
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  • Had you taken that screenshot a few months ago it was have been much more similar since they just recently replaced those buttons.

  • Comment posted by Mike on September 28, 2007 at 1:55 am
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  • Oh Apple, how I adore you and all your fruitful ways. I love you *so much*, Apple.

  • Comment posted by Chris on September 29, 2007 at 9:56 pm
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  • Apple used to be Brand driven by Product and Communication.
    Today, Products take over and Communication becomes more commercial.
    Especially from the web.

  • Comment posted by Brian on October 1, 2007 at 4:12 am
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  • Glad I am not the only one who sees the new design as a downgrade. I know the liquid tabs were copied everywhere but that was for good reason. The new navigation bar is plain ugly, the Apple Store image looks amateur and overall it looks like an OSCommerce template. And that is ignoring the excessive quicktime movies which take ages to load and actually crash Firefox.

    Sorry for the spleen venting but their design is usually so good, I couldn’t believe they would take a step back.

  • Comment posted by Alexander on October 1, 2007 at 8:21 pm
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  • How much ya wanna bet those are warezed versions of Photoshop and Illustrator :D

  • Comment posted by Chris Tingom on October 1, 2007 at 8:54 pm
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  • Those are/were legit.

  • Comment posted by kerflop on October 26, 2007 at 12:22 pm
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  • Here from Veerle. @Brian, wow – seriously? I hated those aqua tabs so much my teeth hurt. I don’t mind Aqua in Tiger, but those horrible tabs on their website were awful. The text was hard to read in the glossy submenu beneath the tabs. I much prefer the new navigation.

    I do see the reference to oscommerce, which I generally hate, but that’s a popular ecommerce design because it works well. At least Apple’s isn’t full of tables ;)

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