Everybody is talking about making simple products these days, but I think a lot of people are forgetting one of the reasons simple sells. The honest answer isn’t that they’re easy to use. I mean, look at us humans, we use Microsoft Windows, Mac’s OSX, and even Microsoft office with great dexterity and those are all complex software solutions.
Frankly, people are able to handle the most complex software. I mean, if we can operate a car, we can easily operate complex software.
So why are simple products so popular these days? Maybe it just might be that simple as an idea, simple as a mantra is selling software.
What’s my take? I think it all comes down to barriers in the buying decision.
Simple sells because when people are looking for a solution they have one thing on their minds. “I want to solve X problem.” and when a simple product solves just that (and not a half dozen issues that are not a problem) it ends up being very easy to make a buying decision.
You could say that the barriers to making a buying decision are low because when a software product solves only one problem there is only one type of buyer.
Let me use an example from sales. And for that, you’ll have to wait until tomorrow… stay tuned.