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Industry

What we don’t know can’t hurt us, can it?

Over the weekend there was a feature showcasing the first ever banner ad ever created. It’s funny to look at the ad because it’s so brainless. Much like the banner ads today.

I found a link from the Digg comments to an Organic PDF which mentions that they created the first banner ad. Then I noticed something else. Instead of listing the number of employees as a fact, they list an outside source.

I’ll quote: “300, Employees 2005 estimation by Adweek” — Since when does a company need an outside company to estimate the number of employees?

Source: http://www.organic.com/pdf/organic_facts.pdf

By Chris Tingom

Principal of Tornado Design, a Phoenix, AZ based web consultancy

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