I know a lot of web firm owners and something I have found curious is the vastly different ways in which they manage client projects.
I’ve seen a lot, from the creative agency that gives the customer a handshake promise for a great web site, and then nickles and dimes them along the way adding 20 – 50% to the project.
Then there are the companies that excessively scope out projects ahead of time just to avoid scope creep. These companies sell strategy phases and have a personal goal to avoid at all costs any surprises down the road — both to the client, and for themselves.
Then there are companies that choose to charge an hourly rate and enjoy the benefits of not having to write endless proposals… a frustrating process. Their friends tell them they could make more if they gave out fixed bids.
Lastly, there are companies that respond to RFPs and other large contracts, and put in gigantuan proposals (100k +) and eat the endless change requests that the clients have. These kinds of companies only get 5% – 10% of the jobs they pitch, but the number they win continues to grow as they mature.
Most companies blend these approaches, but follow one or two consistently.
Which one are you?