The Long Tail

Explain what “The Long Tail” is in one sentence.

By Chris Tingom

Principal of Tornado Design, a Phoenix, AZ based web consultancy

9 replies on “The Long Tail”

“Glory is fleeting, but obscurity is forever.”
Napoleon Bonaparte

Thinking about this from a long tail perspective puts a whole different meaning to it, in my opinion.

Ever have an ex-girlfriend who you ran into 3 years later, and just off a couple nostalgiac jokes, got her to come back to your place for a nice romp? Well…


Wife: “Honey why are you just now getting home from work?”

Me: “Because Y has a long tail”

(actual conversation me and the wife have/had and my official once sentence submission)

While the heat and light of blockbusters and bestsellers can generate a lot of money, there are also big bucks in continuing to sell only a few at a time for a very long time, especially if the storage (or on-demand production) overhead is low.

Ok, so it’s not funny.

A term coined by an over-academic working for a webshop whose sole purpose is to flaunt it’s ability to be over-academic and coin useless terms for things that already exist. (Read: Ajax)

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