The limits of innovation, a look at Apple

For the longest time I’ve been meaning to tear this article out of Fast Company and bring it into the office. Now I can just post a link to it. If He’s So Smart…Steve Jobs, Apple, and the Limits of Innovationis a fascinating article about Apple Computer and about how for the longest time they’ve been innovating yet never truly making a huge profit. Highly recommended.

By Chris Tingom

Principal of Tornado Design, a Phoenix, AZ based web consultancy

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