What the purpose is of The Red Cup I don’t know. It’s a Starbucks run site which means that it’s about coffee. The site is really random in that it has very little content. There’s a short blurb that says you can expect something new every day.
What the purpose is of The Red Cup I don’t know. It’s a Starbucks run site which means that it’s about coffee. The site is really random in that it has very little content. There’s a short blurb that says you can expect something new every day.
9 responses to “Starbucks’ The Red Cup”
Maybe this is supposed to function like Burger King’s subserviant chicken, like a disposable single-use campaign?
Beth, you just have to see the new Burger King stuff Tom showed me today. It’s the bomb.
You mean their new site? It looks really nice, too bad the Flash was dumped in a bunch of tables.
Beth, I’ll post it up in the morning. It’s pretty funny.
My assumption is that it’s part of a holiday campaign. Red just being a color of the season.
Yeah, I think so. They had red cups last year and they were pretty cool. I think it’s a great idea.
Is it a make-work project for Flash Developers.
I love their new micro-site! It’s for the Holiday season, very cute and festive. I just went to my starbucks this morning and they now have the red cups in stores.
Starbucks has done the red cups for many years… it’s the designs and quotes that change… not that I used to work for ’em… no siree.
I agree with the uselessness of the site. Sure it’s an interesting advertising campaign geared to gain exposure for the holiday season, but did it really need it’s own domain? C’mon.. everything there could have been done through the starbucks domain and gain the same effect…