Spec design

Zeldman has a great argument for why you should never design on-spec. Basically, he sums it up in one sentence: Design is only partly decoration. Mainly it is problem solving. Unless the RFP spells out site goals and user needs in phenomenal detail, you canít create an appropriate design because you donít yet know what problems need to be solved.

By Chris Tingom

Principal of Tornado Design, a Phoenix, AZ based web consultancy

0 replies on “Spec design”

Looks way cool! Unfortunatly, I work from 8 – 5 and their hours are:
Tuesday – Friday: 9:00 am – 6:30 pm
Saturday: 9:00 am – 5:30 pm
(I think they should stay open longer Fri & Sat nights…)

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