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Inspiration

Planters

It’s a little bit odd to me that consumer edible products rarely market their product, but rather the “lifestyle” around it. Take Planters for instance. The “products” button is second to last, and barely even a start. Either way, it’s an interesting site and worth sharing.

By Chris Tingom

Principal of Tornado Design, a Phoenix, AZ based web consultancy

One reply on “Planters”

It’s a little odd to me that my school has a button labeled “Academics”.

On one hand I think the Planters example (which had me thinking you found a cool pot for a plant) is odd, but on the other I don’t. You already know the product, where to get it and what its like. All that’s left is the extra flim-flam that comes from the marketing dep’t (you can’t fool me into thinking Planter’s peanuts taste like cashews. I’ve already eaten them and know that it’s not true.).

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