Here are some key trends I keep seeing:
CEOs are often avoiding the potential cost and time involved in building a network of web sites that could be a marketplace for their product.
CEOs give up in their efforts after one online failure. If the first go at building an online presence didn’t work out, they won’t invest in it again.
CEOs are still spending money on traditional advertising, despite growing facts suggesting it doesn’t work as well as it once did.
CEOs consider product and marketing separate, when the marketing should be the product. Marketing isn’t something you do after building your product — it’s something built into your product.
CEOs rarely document their sales success trends, and test different campaigns in a controlled way, to learn which method is more effective.