NYTimes: Internet Access for the Cost of a Cup of Coffee

Is it just me or does anybody else wonder what’s up with way coffee shops and bakeries are implementing wireless internet access? I mean, seriously, do they really need a T1 line or will DSL or Cable suffice? This article says that Schlotzsky’s Deli spent “about $2000” per store and “$300 to $500 a month for the high-speed communications line” each month. That’s crazy! My calculations: Hard costs for DSL are under $75 a month in most places. Wireless modem? $200, max. That’s really all you need. You don’t need a computer to have a WI-FI hot spot. Maybe it is the labor and installation time however I can’t imagine it costing that much. Someone please tell me why.