Historian Will Durant wrote, “Nothing is new except arrangement.” Do you believe this to be true? Is nothing really new under the sun? Is every designer just stealing and hiding their sources (as great designers do).
In 1759, Dr. Samuel Johnson wrote, “The trade of advertising is now so near to perfection that it is not easy to propose any improvement.”
Inspiration for this post from the great book “Hey, Whipple, Squeeze This.” Which is no doubt, my favorite book on advertising copywriting. It’s really cheap at Amazon, too. I suggest you buy a copy and share with your friends.