in Typography

Logo of the Month #5

intel_new.jpg

For January I nominate the new Intel logo as Logo of the Month. They’ve managed to blend a new type treatment with the old “Intel Inside” shape and that is pretty cool. What do you think?

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  1. I can’t honestly say I’m wowed. It’s disappointing to see such a high visibility brand trending toward the hoop-mania we saw in the mid-90s. They’ve taken a leap with a more modern typeface, but that’s about it.

    I ranted for a few more sentences over here.

  2. Gee, that’s nice. I like the more-modern typeface a lot. The swoosh doesn’t bother me so much – after all, it was in their old logo. I think they’re trying to put a cleaner face on their previous brand.

  3. I like the font, but the swoosh makes me think of Colgate toothpaste.