Logo of the Month #5
For January I nominate the new Intel logo as Logo of the Month. They’ve managed to blend a new type treatment with the old “Intel Inside” shape and that is pretty cool. What do you think?
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I can’t honestly say I’m wowed. It’s disappointing to see such a high visibility brand trending toward the hoop-mania we saw in the mid-90s. They’ve taken a leap with a more modern typeface, but that’s about it.
I ranted for a few more sentences over here.
Gee, that’s nice. I like the more-modern typeface a lot. The swoosh doesn’t bother me so much – after all, it was in their old logo. I think they’re trying to put a cleaner face on their previous brand.
I like the font, but the swoosh makes me think of Colgate toothpaste.