I was going to skip this month since I hadn’t seen any good logos and then I had a discussion with someone who works at Fender Guitars and decided it was worth telling their story here on BrainFuel.
Fender Guitars is based right here in Scottsdale, AZ and is celebrating 60 years at the moment. They have a ton of sub brands and manage them all very well. Something you might not be aware of however is that there are many variations to the Fender logo. I’ve shown the main one above which they use now. For years they used a different one (see below) and they still do today! It’s really a great story of a company throwing all of the common branding principals out the door. While they are careful about their brand and meticulous when it comes to using the proper identity, they also use a slightly different logo depending on what era the product was made in (several projects have been in continuous production for 50 years). So they basically have products on the production line with several different variations of the Fender logo. Very cool!
After talking with this guy for over an hour I came to the realization that this company treats the brand with respect but they also realize it’s all about the product. So they’re quite casual about how they run their creative department.
Then I dug a little deeper into the whole guitar industry and realized it’s big and deep! Quite a bit of history goes into this industry and as a result all of the companies have older brands (50 to 100 years old).
I’m sure you are familiar with some of the bigger brands however here’s a logo spread I made showing some of the players. I think I threw in a few amplifier companies, too.
Now the main thing I noticed in this case was that almost all of the logos are using a sort of handwriting font or a loose variant. I’m not a typography expert but I know all of these are similar enough to be gathered together here. What do you think?