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Typography

Logo of the Month #18

The Logo of the Month has been on hiatus for a few months, but I bring it back today with this clever logo for a soccer team, the LA Galaxy.

More details and photos, before and afters, and analysis can be found on Brand New.

By Chris Tingom

Principal of Tornado Design, a Phoenix, AZ based web consultancy

4 replies on “Logo of the Month #18”

It is a very nice logo for a sports franchise.

Off-topic – What’s with not having their own web site? In Europe, soccer is so big because unlike most USA sports that sell the league (eg NBL, NBA, MLB) each club’s brand is the central focus and interest is grown from the ground up.

With such a big buy like Beckham you’d think LA Galaxy would want their own site to really OWN their fans. That MLS site is nasty.

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