Categories Typography Logo of the Month #17 Post author By Chris Tingom Post date May 15, 2007 4 Comments on Logo of the Month #17 The Logo of the Month has been on vacation for a few months, until today. I was reading about Pentagram Design on their blog and saw this gem for the Seattle Art Museum. It’s awesome. By Chris Tingom Principal of Tornado Design, a Phoenix, AZ based web consultancy View Archive → ← Helio → Disturbing 4 replies on “Logo of the Month #17” It’s clean, which is good, but as a whole it spells out ‘SAME’ which isn’t good. I want to go to a museum that’s different. Interesting observation about the “SAME” — I see it now, too. nice, clean, works well in print and architectural applications. Even has legs for other ‘sub’ brands (as seen on the screen shots on their site). The SAM “E” effect doesn’t bother me too much. I see it, but it’s not a deal breaker. BUT… I’m tired of layouts (see the letterhead) that bury the most important information – namely the phone number. At first glance, you have to dig for it…I think it irresponsible for designers to always lay stuff out that looks really clean and nice, but fail to uphold some simple user information needs, or fail to give cues for prioritizing information. It kinda leaves me with the impression of mondrian style. Leave a Reply Cancel replyYour email address will not be published.Comment Name Email Website This site uses Akismet to reduce spam. Learn how your comment data is processed.