Categories
Typography

KFC introduces new logo

Before:

After:

Kentucky Fried Chicken introduces a new logo and new web site, all which are quite interesting. What do you think?

Discussed on Brand New.

By Chris Tingom

Principal of Tornado Design, a Phoenix, AZ based web consultancy

11 replies on “KFC introduces new logo”

I think this a great rework that works on many levels.

1. By merely changing the outline color, the Colonel looks healthier, because of the up in contrast.

2. The Colonel appears happier, healthier, in better shape and thinner all because his posture has been straightened

3. He appears more personable and approachable because of the 3d effect caused by the tilted background and the breaking of the boundary by his head

4. By adding the bib, he is transformed into one who serves where before the plantation “master” outfit made him appear as one who should be served.

Interesting effect, considering the logo didn’t really technically change all that much.

Whats up with the three stripes on the new apron or bib as some of you called it. The apron makes me think they have old people serving food there for minimum wage.

The plantation outfit as someone put it is a suit with a southern style tie and represents how the man dressed. This shows the man to be more regal and part of a tradition. As opposed to some server who asks if you want fries with that.

Anyway the new logo isn’t all that different except I have to say the primary blue and red colors looked a lot better IMHO than the maroon and black. The beige on both seems to not be all that noticed on either.

The blue and red also kind of made it seem patriotic, after all the Colonel’s story was the stereotypical American dream. Also I like the “Bucket” shaped background.

More confident 4 everyone to eat there and its looks very attractive….like it give KFC a new face.wow….!

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.