So many companies try to look big. Smoke and mirrors. Everyone wants to get big clients and thinks you have to be big to get big clients. I don’t think that’s entirely true. Well, not always.
I can’t tell you how many projects I’ve been involved with where techniques were used to appear as if I worked for another company… a company that looked big because we went in as a team. Here’s how it works:
#1: Everyone gets “company” business cards for the sales pitch
#2: Sometimes extra telephone lines so I can answer “thanks for calling company name, this is Chris…” Made even easier by VOIP.
#3: Email addresses (this is the most common technique, just be sure to change your signature before sending)
The reason for this post? Well, I ran across this web site. I don’t know these guys, and frankly I don’t really know what they do (very boring site if you want my opinion). But what struck me is that the only way to contact them is through a form. No phone. No email. No mailing address. Nothing.
So with that in mind, here are my tips for looking small:
#1: Don’t give out a phone number on your web site. In fact, don’t even give your address. You’re virtual so you don’t need to be anywhere. You can live in Key West for all we care!
#2: Use the word “Enterprises” in your company name, it rocks!
#3: Print your business cards using a template from Office Max. Extra points if you use VistaPrint and you got your cards for free with the little watermark on the back. You go! Saving money is good.
#4: When you join an organization and the only answers for annual revenue are ‘Under 10 Million’ or ‘Over 10 Million.’ and you choose the second one (Thanks Josh for this one!) even though your company is an army of one.
By the way, that 350nice company I mentioned designed this site, so I think they work locally here in Arizona. They look small.