Do you want to create an awesome website to captivate your visitors? If you answered yes, you need to use the right tools to meet your most challenging goals and shape your brilliant idea into a rewarding project. Your website is the first online impression to show people your brand identity. While it is key to consider important aspects such design, layout and typography; you may also bear in mind that once your website is up and running you need to promote it online and offline.
Online advertising is a must; there is no doubt about it. However, you can step aside and promote your website with printed materials. Offline marketing? Exactly. A nice-looking website will gain online reputation slowly but steadily, in the mean time, you can showcase your websites identity on bookmarks, brochures, flyers and even mugs.
For example, I designed my business cards with the specific aim of getting people to visit my redesigned website. My business cards have an attention-grabbing effect as they are 3D lenticular. If you want to know about this stylish printing option, visit my online printing provider. They offer a large collection of high-quality printing products.
As stated by Econsultancy, nearly 40% of online searchers make a purchase after being influenced by an offline channel. Did you expect such a significant influence? Probably not. It is really worth to advertise your website with traditional printed marketing materials.
When you are starting a web page from scratch or planning to redesign an old-fashion website, there are key aspects you need to consider:
Astonishing Web Design
At first glance, a clean and clear design is what makes someone stay or leave your site. The way you present your products or services is as important as the products you are offering. You do not need to follow a pattern; all you need to do is to experiment and identify the right layout and color combination that best works for your business. Keep an eye on design, 94% of people cite design as the reason they do not trust certain websites- according to an infographic by InstantShift.
SEO Friendly Navigation
Once you have chosen your website layout, I have one word you cannot forget: SEO. These days it is not enough to design an appealing and fully-functional website, Search Engine Optimization is a must as it improves or worsens the visibility of your website. User engagement, brand exposure and social media are key points to consider when designing an SEO-friendly webpage. Create a structure that search engines can follow.
Creative Typography
An exciting sales pitch with a unique font can be tremendously catchy. Font types have a huge impact on several features of your website such as readability, user experience, mood and more. If your goal is to develop a pleasant and consistent design, you need to focus your attention on choosing the right fonts, those that suit your brand identity and purpose. The ideal typography depends on the image you want to portray and the products you offer.
Responsive Web Design
Smartphones and tablets proliferation is the reason why Responsive Web Design (RWD) plays a crucial role when it comes to creating a website. In a world with multiple devices, platforms and browsers you need to ensure your visitors have a noteworthy website navigation and optimal user experience from the device of their preference.
There is a range of additional aspects including- but are not limited to- cinemagraphs, animation and content; which may also be considered when you are ready to design a the website of your dreams. Apart from all the online aspects to implement in your website strategy, do not underestimate the value of promoting your website with custom printed materials such as newsletters or business cards.
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