I’m not sure what to think of the Heinz web site. It’s nice and flashy and maybe some people like that but the characters on the site just don’t grab me because they’re far too cartoony.
People who look like that would never use Heinz. Especially the dog, I mean – COME ON.
I probably know the guys responsible S.W.A.M.P. – Heinz is one of their biggest customers and they keep on spending their money on worthless websites selling concepts but as far as i can see they never deliver a return, tho they’ll profess its a ‘branding excersize’ – its amazing what agencies get away with under the guize of ‘branding’.
Atleast it looks professional. Have you been to coors dot com or budweiser dot com lately?? Pathetic.
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