Google Localized

Check out which lets you “find local businesses and services on the web.”

By Chris Tingom

Principal of Tornado Design, a Phoenix, AZ based web consultancy

3 replies on “Google Localized”

Hi Mark, I agree. It’s a little bit random. I think that’s because it’s pulling data off of web sites, and not a Yellow Pages Directory type database. So the data is incomplete – it only returns results if a web site somewhere lists the zip code and the search term.

With time it will improve.

Actually, Chris, it munges Yellow Pages information with its index to create the results:

How does it work? Is it like Yellow Pages sites I’ve seen elsewhere?

“Google Local takes a new approach to helping users find geographic information online. We analyze the content in our index of more than 4 billion web pages and combine that information with Yellow Pages data to provide the most comprehensive local search experience available.”

-from the Google Local FAQ

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