I know a guy who has a 3 year old business (not web related) and he’s made some decisions recently that might seem rather extravagant.
But they aren’t.
A quick rundown: He spent thousands of dollars to be the ‘platinum’ sponsor for a popular web site and podcast. He has already secured the services of a major industry personality for a product expo that doesn’t happen until next spring, and he bought the biggest booth size he could afford.
To top it off he’s joined the biggest industry auction houses so that he can get his hands on the best product available.
Everything he has done has been incredibly costly and sets him up for incredible results. He’s doing everything that the industry leaders are doing. His goal is to encourage his prospects to perceive him in the same light.
But do they?
I’d like to think so, but business is tough and you never do know without trying something whether you’ll have success. You have to be smart about it and gauge risk as best you can.
I think the same principle applies to the web.
It’s easy to think small. I do it myself. It’s a lot easier to think about launching a small project than consider pulling off a major endeveour.
Blinksale could have been just an internal invoicing system, but instead they made it a business.
Basecamp could have been an internal project management application, but instead they made it a business.
Will your next idea be small or big? It’s time to think big.