If content is king, then why do so many design shops only show the creative aspects of their firm on their own web sites? Are people looking for creativity or results? I don’t know whether this company writes too much, or not enough. Or maybe not the right style. But style and the way you communicate is important and will be a foundation stone that attracts a specific type of client. Make sure yours is attracting the right type of client. This company did this site, which would be an interesting case study.