Question: Is Dunkin’ Donuts considered a coffee shop or a donut shop? Or both?
I have a funny story to tell about Dunkin’ Donuts. I know this person that used to do advertising campaigns for Dunkin’ Donuts midwest and (this was about 20 years ago) she created a series of ad campaign concepts for them. She presented the first set of concepts to a team of about 10 people at Dunkin’ Donutes HQ and they went over very well. After about a half dozen rounds of changes the ads went to press and only then did they discover that the word donut was miss spelled in the name. It was only about an inch tall and in capital letters. Ouch!