One of the best books I read last year was called Creating Customer Evangelists. (or, Amazon.com link). It’s about how you can create a company experience that is so great and so cool that all of your customers evangelize the experience and tell all of their friends and business associates about you.
The idea is that you’d create a business where all of your business comes from referrals and also this would make sales a breeze.
Well, the author of that book decided he had more to say and created an eBook supplement for free download. That’s why I’m posting today. That’s all. So go and download the eBook PDF.
2 responses to “Customer Evangelists”
I would also highly recommend any of Guy Kawasaki‘s books on the subject of evangelism. He’s a great writer and has two decades of work on the subject.
I read one of Kawasaki’s books last year. I don’t remember which one however it was very good. I’ll have to look for some more of his books.