Have you noticed that fewer and fewer web applications have demo accounts set up? Instead they have a nice short tour, and a drop-dead simple sign up process.
We were pondering whether we should have a demo or not for our upcoming web application. If we were to provide a demo account, people could click once and immediately be taken to a demo they can interact with. On the flip side, this would potentially lower the number of people that actually sign up for our product.
The free sign up idea works great, especially if you have a free version of your product.
I wonder how many thousands of people have signed up for Basecamp accounts, only to abandon them moments after logging in. It’s great for boosting your customer count.
Being able to say you have 500,000 customers is impressive (source: Basecamp homepage). I just wonder how many of those customers actually pay.