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Another why: why did Amazon enter search market?

Introducing A9, and no, it isn’t the newest V8 tomato drink or the coolest Audi. It’s a new search engine (since there was a shortage??). I must say, it is cool looking but I didn’t hear a resounding hooray or anything. In fact, since it also allows you to read about books I’d bet they’ll be seeing some chapters (like seven and eleven).

The coolest feature is that it hooks up to Alexa, which is another Amazon company which ranks sites by popularity. It shows those statistics in the search results.

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